Celebrating the Opening of Seret Film Festival in London: A Conversation with Co-Founder Odelia Haroush

Odelia Haroush. Photo: Amit Naim

As the Seret Film Festival kicks off in London, we sit down with Odelia Haroush, the visionary founder of the festival, to discuss the unique appeal of Israeli cinema, its importance to both the Israeli diaspora and international audiences, and the role it plays in today’s socially and politically charged environment.

What makes Israeli cinema so unique?

Israeli cinema has always stood out due to its rawness, depth, and reflection of the complexities of Israeli society. The unique stories that come from Israel’s diverse cultures and its ongoing conflicts offer something that’s not only deeply personal but also universally relatable. The Israeli filmmakers of today are not afraid to tackle difficult subjects—whether it's about identity, war, love, or social justice—providing audiences with a lens into a culture that’s constantly evolving.

Why is Israeli cinema so important for both Israelis living abroad and non-Israelis alike?

Israeli cinema speaks to the heart of those with Israeli roots, offering a connection to their homeland, their culture, and their history. For those outside of Israel, these films offer a chance to understand a complex and multifaceted society. They allow us to empathise with the struggles and celebrations of Israeli life while fostering greater global understanding. It’s a way for people around the world to see Israel beyond the headlines, presenting its humanity, its challenges, and its beauty.

How do you see Israeli cinema in the context of the current political and social climate?

Israeli filmmakers have always used their craft as a tool for social and political commentary, and now more than ever, they play a crucial role in framing the conversation around the country. Given the tensions in the Middle East and the challenges that Israel faces globally, cinema becomes a means of dialogue. The stories told through film offer a perspective that’s often overlooked, giving voice to the nuances of Israeli life amidst the political storm.

In the light of growing anti-Israel sentiments worldwide, how do you perceive the role of Israeli cinema?

While it’s true that Israel faces increasing criticism in various parts of the world, Israeli cinema remains a powerful platform for discussion and connection. Films have the unique ability to break through stereotypes and biases. They create empathy and a deeper understanding of Israel's complexities. The challenge is significant, but cinema is an important cultural ambassador.

There have been accusations of "pink-washing" in relation to Israeli cinema, especially surrounding LGBTQ+ themes. How do you address these concerns?

The “pink-washing” narrative often arises in discussions about Israeli pride and LGBTQ+ rights. It’s essential to acknowledge that these debates are complex. Israeli cinema, like many others, reflects the country's struggle with its own identity, including how it navigates LGBTQ+ issues. Filmmakers deal with these subjects from an honest, nuanced place. In my view, these films provide an opportunity to celebrate progress, challenge perceptions, and advocate for freedom.

There have been attempts to censor Israeli films in cinemas globally. What is your stance on this issue?

Art and film should never be censored, no matter the political climate. As the founder of Seret, I firmly believe that art should be free, and cinema, in particular, offers an important platform for voices to be heard. No matter the political or ideological divides, we should always strive to preserve the integrity of artistic expression. It’s essential that we continue to stand by the freedom of filmmakers to tell their stories without fear of censorship.

What are your hopes for Seret’s presence in London?

The opening of Seret in London is a thrilling moment for us. My hope is to connect even more people to the vibrant world of Israeli cinema and provide a space for open dialogue. This festival isn’t just about showcasing films; it’s about fostering understanding, breaking down barriers, and celebrating art that transcends political lines.

Join us at Seret Film Festival in London, as we continue to celebrate the best of Israeli cinema, offering a platform for both local and international audiences to experience the richness, depth, and diversity of the stories that emerge from Israel.